Well, looks like the rumors were true, The Wall Street Journal is reporting that Apple has delayed shipments of the Apple TV until mid-March. Apple does not seem to be providing many details on why the product isn’t going to ship this month as expected. Apple spokesman Lynn Fox simply said that Apple is finishing up development and it is taking a bit longer then expected. Guess all that iTunes content will be stuck on your Mac screens for a couple more weeks.
[Update]
Listener John sent in a copy of the email from Apple:
To Our Valued Apple Customer:
Thank you for ordering the new Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your Mac or PC on your widescreen TV.
Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments in mid-March, not in February as originally anticipated.
You may check the status of your order any time by visiting our online order status website at http://www.apple.com/orderstatus.
A shipment notification, with tracking information, will be emailed to you as soon as your order is shipped. There is no need to contact us unless you choose to change or cancel your order.
We appreciate your business and thank you for shopping at the Apple Store!
Sincerely,
The Apple Store Team
I’d say that also confirms it. :)
This is the e-mail I got today:
To Our Valued Apple Customer:
Thank you for ordering the new Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your Mac or PC on your widescreen TV.
Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments in mid-March, not in February as originally anticipated.
You may check the status of your order any time by visiting our online order status website at http://www.apple.com/orderstatus.
A shipment notification, with tracking information, will be emailed to you as soon as your order is shipped. There is no need to contact us unless you choose to change or cancel your order.
We appreciate your business and thank you for shopping at the Apple Store!
Sincerely,
The Apple Store Team
My order status states that they will be shipping March 20 for a March 26 delivery. Bummer.
Has Apple forgot its manners? “no apology”
Could the delay mean a shift in spec? or wishful thinking.