I have heard a number of people express the opinion recently that Apple has changed the way that it announces products. This comes from the fact that Apple recently pre-announced two products, months in advance before you could even order them. The two products were the AppleTV and the iPhone. This has set the expectation for a number of people that they might learn about the next iPod or the next iMac in a similar pre-release fashion. This post is intended to discourage that expectation.

Let’s back up a bit and look at what this from Apple’s point of view. In general when Apple, or some other hardware company, releases a new product they are going through a product transition. So when they announce a new iPod they are trying to maximize how much money they make. A product transition has some risks for the company.

If they announce a product too soon and the product sounds very good then people may choose to stop buying the current product and wait for the new product. This is called the Osborne Effect after Osborne Computer Corporation which pre-announced a series of new products in 1983. The company went out of business shortly there after and the most common story has been that their sales dried up when they announced these new machines. (Whether this actually caused Osborne to go out of business is not universally accepted in retrospect, no one seems to argue that this was helpful to the company).

If a company still has old units in its warehouse when it ships the new product, these products will have to be sold for less money (or perhaps not sold at all). But, if the company guesses wrong how many of the old product it will sell in this transition and runs out of units in the warehouse then it may lose sales to a competitor. Combine this with a slip in the new product and you get the kind of scenario that can keep executives awake at night.

So why did Apple decide to pre-announce not one, but two products last year? The main reason would seem to be that they were not going through a product transition. They did not have a TV box when they pre-announced the AppleTV nor a cell phone when they pre-announced the iPhone. Why does this make a difference? The big difference here is that customers may in fact not buy some product that they were planning on buying and wait for the Apple product, but in this case it was not an Apple product. So with the iPhone, for example, what Apple wanted was for people to decide not to by that new BlackBerry, Blackjack, Razr, etc but to wait for the iPhone. What Apple did was create F.U.D. (Fear, Uncertainty and Doubt) about their competitor’s products. They did not need people to pre-order the iPhone so much as they wanted them to at least wonder whether they should wait and see. FUD is a very useful marketing tool. If you don’t have something sell, marketeers are trying to at least get you to wait before buying a competing product. Their hope, which worked in the case of the iPhone, is that if you wait long enough they will have a product you will want to buy.

So, will Apple pre-announce the next iMac. That is unlikely. But if they get into yet another consumer product business then it is very likely that they would pre-release that product.

I attended a class by New York Times technology columnist David Pogue on the new features in Leopard recently. Mr. Pogue is a dynamic speaker and the enthusiastic crowd was rocking. No, really, I mean the room was literally rocking. Of course the room was located on Holland America’s ms Volendam so the rocking was fairly easy to explain. This class was part of Insight Cruise‘s (formerly Geek Cruises) MacMania 7 cruise.

A MacMania cruise is like a Mac conference at sea and more than one of the attendees had their attendance at conference paid for by their company (although only the most generous company will also pay for the cruise itself). The speakers on MacMania 7 were: Richard Dreyfuss (the actor), Janet Hill, David Pogue, Randal Schwartz, Jason Snell, Sal Soghoian, Derrick Story and Robin Williams (the Mac author not the actor). One of the wonderful perks of the cruise is being able to meet, talk with and generally shmooze with people who are well known in the Mac community.

The classes offered on MacMania 7 included:

• Introduction to Lightroom
• Introduction to Aperture
• iPhone: The Missing Manual
• Maximizing iPhoto
• Photoshop for Photographers
• Integrating Photoshop with Aperture, Lightroom, or iPhoto
• Which Is Best for You — Aperture, Lightroom, or iPhoto?
• iDVD and iMovie
• Apple’s Latest and Greatest
• The Ground Floor Guide to the Macintosh
• Extreme Googling
• Inside Mac OS X “Leopard”
• Leopard Power User Tips
• Introduction to iLife
• Pushing iLife to the Limit
• Amazingly Cool Utilities
• Personal Podcasting Primer

The classes are not held while the ship is in port so that attendees and speakers alike can enjoy shore excursions or just generally explore. MacMania 7 stopped at a prvate island in the Bahamas, Aruba, Curaçao, Panama and Costa Rica with the highlight of the cruise being the Panama Canal.

The cruise had more than 4 days spent entirely at sea. If you enjoy the normal ways to spend your time on a cruise: shuffleboard, bingo, art auctions, shopping, etc then a geek cruise may not be right for you. If you can’t imagine entertaining yourself on a 10 day cruise and think that spending the time with 150 other Mac fanatics would be fun, then you might want to look into MacMania 8.

Insight Cruises also ran Shakespeare at Sea on the same cruise (which is what I was officially attending but I was allowed to attend either program). More information about the cruise can be found in Amateur Traveler Episode 113 – Theme Cruise to Panama (Shakespeare at Sea / MacMania).

Created Equal announced a major upgrade today for it’s tutorial software: TeachMac & TeachIT. Version 5 is now available for download at TeachMac & TeachIT. These applications are free to download, and give you access to over 150 Mac or Windows tutorials. Some titles are free, while others can be downloaded for a small fee. You can purchase each tutorial a la carte, or choose from one of several subscription plans which start at just USD$10.00.

I downloaded TeachMac to test it out, and it’s very easy to use! TeachMac has a very simple interface that you can use to search for & download tutorials on topics ranging from how to use iTunes to how to build your own Cocoa web browser. TeachMac makes it very easy to create your own customized library of instructional videos.

Along with other improvements, Version 5 now adds support for transferring downloaded tutorials directly into iTunes, making this content available to view on an iPod, iPhone, or the AppleTV.

“Whether or not content is exportable is determined by each author,” says Created Equal President, Byron Turner. “From now on, all materials we author will be exportable and we think most of our authors will do the same.”

TeachMac & TeachIT also allow you to create and sell your own tutorials, earning 100% of the sale price, as well as a percentage of the subscription price. Version 5 offers many improvements in this area, helping you to create better, more interactive content.

Created Equal is a non-profit educational corporation. Proceeds from the sale of subscriptions help to fund the Oasis Project, a permanent, long term sustainable domestic violence shelter and recovery center for women and children.

Despite being a blogger here for almost 6 months, I have not posted at all for many reasons, one of which will soon become clear. Therefore, an introduction is in order. My name is Charles Sporn, I am a Mac-head, I run a website called Freecasts.net (can you guess the domain name? If you guessed http://freecasts.net, you are right!), I also have a semi dead podcast called “Fredric’s Fantastic Freeware.” For the past 9 months, my main computer was my MacBook. I used it for my video editing, audio production, and more photo editing than I ever thought I would be doing. Not to mention I used it at school. Then about 2 months ago, the screen broke. I still don’t know how it happened, all I know is that it wasn’t covered under my warranty. Because of that, Apple wanted to charge me $800 to fix it. I decided against that because the computer cost $1400 new. That left me with the problem of my broken laptop. Since I needed a computer for school, my mom got me a PowerBook G3 which I have been using for the past 2 months.
My first question when I got it was could it run Tiger, and if so how well? Well it runs 10.4 very nicely in fact. It won’t win any speed competitions, but it does run.
The next question is what can and can’t it run. Well, all the software I need for school runs very well. That software amounts to TextEdit and OmniOutliner (I ditched MS office for mac 2 years ago and urge fellow Mac users to do the same, but that is neither here nor there). What it doesn’t run is anything iLife or iWork. iLife I don’t care too much about since in my day to day life I do my photo editing in Photoshop and Aperture, and I do all my audio production in Logic. However, not having iWork is very annoying.
The last question I had was the battery life on it. It being an old computer, running a modern OS usually means 10 minute battery life. Not so here. I get about 3 hours to 4 hours depending on what I am doing.
If I had to pick one thing about it that I would change, I would add a wi-fi card. That is obvious. I miss web surfing while reclining on my bed.
So how has my life been with an old Mac? Not bad, but far from great. The biggest upside, It will make me applicate my future MacBook Pro more. Do any of you readers live on an old Mac? Post your experiences!

The Audioengine 2 Premium Desktop Multimedia Speaker system (A2) has just been released. The A2 is designed to produce excellent sound quality and is small enough to fit comfortably on your desktop. The hand-made wooden speaker cabinets house Kevlar woofers and silk tweeters, producing a rich range of tones. There are two audio inputs (RCA and 1/8″ mini jack), and a volume control can be found on the back panel. All required cables are included. The A2 is compatible with a wide variety of items, including: iPods and other music players, computers, televisions, cd and dvd players, cell phones, and video game consoles. It also supports with the Apple remote as well as other remotes. Audioengine 2 Speaker systems are available for $199 US and can be bought at any authorized reseller or on the Audioengine website.

While most of us Mac users will have a pain-free, ‘easy does it’ half-hour upgrade to Leopard this weekend, others may be surprised at what’s broken or causing a conflict with the new cat in their Mac. As I began my own in-house clean up, I thought I might pass along a few tips for others who will be an early adopter of Leopard.

1.) Backup!

It can never be said enough, or practiced enough- there is never a backup that’ll you do that you’ll curse, save for the times when you overwrite an existing backup you later realize you need. When leopard hits and Apple’s own built-in, dead-simple approach to backing up your files with Time Machine lands on Mac desktops & hard drives everywhere, perhaps this message will become less important.

But before you upgrade, it’s the single most important step. With a full bootable backup, you can botch your upgrade beyond any tawdry 1.1.1 iPhone bricking ever done, and still in a moment’s grace boot from your backup and recover. Consider CarbonCopyCloner (already Leopard ready) from Bombich Software to make your bootable clone.
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Excited about Leopard’s super cool groovy new features, but your Mac doesn’t meet the stiff new system requirements? According to Apple, Mac OS X 10.5 Leopard cannot be directly installed on Macs with a G4 processor slower than 867 MHz. However, provided that you have access to a Leopard compatible Mac, there is a workaround. I discovered while trying to get Leopard working on my 800 MHz Titanium Powerbook, that while it can’t be installed directly, it will run from a drive with Leopard already installed.

So here is what needs to be done. First, get a Leopard compatible Mac. Take the older Mac start it up in target disk mode and connect it to the LCM (Leopard Compatible Mac) via a Firewire cable. Insert the Leopard installation disk in the LCM and start the installation process. When the installer asks where Leopard is to be installed, specify the Target Disk Mode connected Mac’s hard drive. Complete the installation process and once the LCM has happily booted from the new system shut it down, disconnect the older Mac, and power it down. Start the older Mac up and it should now be running Leopard.

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That’s not a typo, Despite the excitement and fervor to rush out and upgrade to the newest cat in Apple’s litter, there are actually good reasons not to upgrade to Leopard right away. Here are five to consider.

Number One: First Isn’t Always Best
Technology always needs early adopters, brave souls living on the bleeding edge trying each new electronic gadget or software program because they are driven to be the first. They are the ones who take the punches, suffer the glitches, crashes, and report the bugs that are inevitable with new technology and software, and many times provide workarounds and fixes. More cautious Mac users should follow the basic tech rule, “Never buy version one of anything.” Some may argue Leopard is just the evolution of the current Mac OS, and while it’s Officially Mac OS X 10.5, it’s still version one of Leopard. Wait a few weeks after Leopard’s release into the wild to see what problems, gotchas, and solutions the first adopters discover. This makes transitioning from Tiger to Leopard smoother and less painless. Places to check to see what is going on with Leopard include Apple’s support site for Mac OS X (www.apple.com/support/leopard/) where there will be technotes regarding problems and solutions, and forums where other users discuss their experiences; our own MacCast, as well as MacFixit.com (www.macfixit.com) and Macintouch (www.macintouch.com).

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Straight from the UK, Geekanoids Shop is now selling black corduroy Geek Pouches for the iPhone, iPod touch, iPod Classic, 3rd gen Nano, and 5th gen iPod Video. Most of the Geek Pouches are black and made of 100% corduroy. There are also limited supplies of tan faux-suede Pouches for the iPod Touch (available while supplies last). Geek Pouches are not padded, but do serve to keep scratches off the iPod’s surface when storing it. It is important to note that the Geek Pouch does come in various sizes, so be sure you order the one that is specified for your model of iPod or iPhone. Prices range from £5.99 to £10.99 when purchased within the UK. More information, including international pricing, return policies, and more photos may be found at the Geekanoids Shop.

Thoughtout, the creator of many unique iPod stands, has released the PED3 Rotating Stand for the iPhone.
The flowing design is very sleek and also functional, with a full 360 degree rotatability. The PED3 is made in the US with an all-steel construction and a baked-on black coating. It’s seven rubber-coated fingers grip the iPhone gently while still allowing easy access to the iPhone’s ports. The PED3 can be purchased at the Thoughtout website for $39.99 US.