Maccast 2013.09.07 - Clayton Morris

Opening

The new iPhone is coming and Gazelle.com wants to buy your used iPhone.
For a limited time, Gazelle is allowing you to lock today’s pricing for your iPhone while giving you until October 15th to send it in.
That means you’ll have time to get the new iPhone before you send them your old one.
The process could not be easier
- Go to gazelle.com – that’s g-a-z-e-l-l-e dot com – and find your item
- Tell Gazelle the condition – they’ll even buy broken iPhones
- Get a risk-free offer for your gadgets and free shipping!
- And then you’ll get paid fast by check, PayPal, or get an extra 5% with an Amazon gift card.
Benefits
- Payments are fast, typically within a few days of your item being received.
- Gazelle will wipe your data for free.
- Gazelle has paid more than $100 million dollars to over 600,000 customers.
- You get free shipping and most items even qualify for a free box.
Go to Gazelle.com now to get an offer for your iPhone and lock today’s price until October 15th.
Do it now because your iPhone may lose value the longer you wait.

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Clayton Morris, co-host of Fox & Friends Weekend on Fox News Channel and an Apple fan and technology enthusiast
Twitter

Invites went out. I assume you recieved one?
I hear through the Twitter’s you have some sources who told you some things about the new iPhone’s. Care to share what you know?
Why do you think Apple’s focusing on color as a big feature?
Do you expect any surprises, or have we heard it all at this point?

Do you think it’s fair how much pressure media and analysts have seem to put on Apple requirement to innovate?
What’s your thoughts on the Smartwatch space and Apple’s possible role in it?
What about television?

You may not have heard me talk about this, but for a while developers and customers have had complaints about the new ways of selling and marketing apps created by some of the limitations created by Apple’s App market rules
- Specifically, lack of free trials, in ability to offer paid upgrades, race to the bottom pricing, the rise of “freemium”.
Over the years we’ve seen developers get creative about solutions.
Seems like now we are poised to accept Apple’s model, issues and all, as the new App order. Meaning this is just how software is done moving forward. No trails, cheaper pricing, subscription software, same price for all new version pricing.
What do you think?
The other alternative might be push back to more traditional models?
- Omni’s new OmniKeyMaster

I’m fascinated by the stories of how and App goes from idea to product and you have such a story.
You actually created an App, called ReadQuick. It’s been out on iPad and was recently updated for iPhone.
What is ReadQuick and where did the idea for the app start?
Where do you even start to take this idea and covert it into an App? I assume you didn’t go out and learn Xcode and Objective-C.
- How do you find collaborators?
- How long did it take to go from idea to app on the App Store?
You obviously chose to go iPad only first, why?
What was the conversion from iPad to iPhone like?
- Was it easier or more complex than you thought it might be?
- Would it have been easier to start with a “universal” app from the beginning?
What have you learned about the “marketing” of an app?
- How much do you think your position in the Mac and tech communities help or not?